Put your pics to work: 4 Ways to spice up your site with photos

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An unusual view of Sydney’s Opera House.

Since going premium, I’ve been exploring LinkedIn’s groups more—especially ones where I can get an inside view on the industries I write for and about.

I’m not exactly in every group’s industry. But marketing myself and writing about the green, travel and business sectors have given me unique insights to contribute, like ways to use images to jazz up, say, a travel company website—a question asked in one of my groups today. My comment got so unwieldy long (and I’m trying not to be one of those walls-of-text commenters) that I decided to blog it instead:

Here are four tips for travel professionals and other marketeers looking to spice up their websites with images.

1. Size—and alignment—matters
On the web, vertical photos, left- or right-aligned “above the fold” (the point where people have to scroll down to keep reading), are more effective than huge horizontal shots for websites and blogs, with the text below the fold. Every click and scroll matters and you want people to get to your text as soon as possible. This lends itself well to portraits, just make sure that your text wraps around the image. This slightly techy tutorial breaks down 90 percent of what you need to know about styling photos—from captions to code.

2. Take a cue from Beyoncé
In a recent Trip Advisor survey, 60 percent of travelers reported using travel apps. So travel companies, restaurants and hotels should definitely optimize their images for mobile device usage. This may require resetting your content management system preferences (WordPress, for instance, has a setting for this) and selecting an image that is large, uncluttered, hi-def and uses central composition. Fortunately we can look to Beyoncé for inspiration. Here’s an NPR story that talks about how the singer’s videos bring more thrills to mobile devices by centralized, uncluttered composition, close-ups and a minimal background. If it works for Beyoncé, it’ll work for you.

3. Use pictures worth 1,000 clicks
No one will thank you for boring images—even if they can see them on their phones. Here’s some inspiration for using color, texture and culture in photos. (I might pass on that Photoshop idea, but the others are solid.) Another idea: cut the text and tell your story through slideshow galleries with captioned images like the New York Times does.

4. Get with the Pingram
If you aren’t already on Pinterest, you should be—especially if you are in any way targeting women age 25-40. Brussels Airlines (full disclosure: I have a story in the May/June edition of their inflight magazine B-Spirit) has AWESOME pinboards chock-a-block full of travel tips, style and great photos of their “birds.” KLM also has boards dedicated to fan photos, vintage black and white images, a travel quiz and—my personal fave—package design. My Pinterest career started with a single pin—a garden planter or something equally lame. Within an hour, 40 people had repinned it. Now think of the exposure Pinterest could give your spectacular destination images. Or, because every pin tracks back to the site it was discovered on, your website. (You’ll want to make sure your images are pinnable.) Don’t have magical, expansive mountain views? Infographics are extremely popular on Pinterest.

You can find me on Pinterest here.

Photo by dicktay2000

And the winner is… Noisette Academy

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The Academy blog buttonLast week I randomly discovered Noisette Academy’s lovely site while trying to find cute social media buttons for my sidebar. Though founder @Isa Maria had me at Pantone, I was delighted (and impressed) to see all @NoisetteAcademy does to help creative business owners—mentoring, classes and quite a few free downloads.

I’m jumping on the March is Grow Your Business Month bandwagon. I may personalize that into March is Market Your Business Month—using Noisette’s adorable and downloadable Creative Business Growth Planner, of course.

Not to detract from the Academy’s e-courses and mentoring, but I think every freelance writer, creator and curator can learn a lot about online marketing just by visiting this site. My big takeaway was…

Great design can act as a multiplier for all your other marketing techniques. 

Take Noisette’s social media buttons. They aren’t just functional; they’re designed. The Pantone tie-in is industry-relevant and will appeal to design geeks. On their website, Noisette’s use of color and their whimsical aesthetic makes them seem fun, friendly, approachable and trust-worthy—all the qualities I would want in a mentor or marketing consultant. I also love all the free virtual swag like the Noisette badge above. What a great way to make it easy for people to add color to their websites… while linking back to your blog.

Image by Noisette Marketing

New Zealand’s Ocean’s 10

This post is my official entry for TckTckTck’s Rio Blogger Prize. Help me win by “liking” this post on their Facebook page. My goal is 500 “likes” by March 30, 2012.


Today at the People’s Space, I met Elana Hawke and Rachel Ward, two activists from a ten-member COP17 youth delegation from New Zealand.

The two vivacious twenty-somethings graciously let me interrupt their brief downtime between ocean-awareness demonstrations and justice rallies for a lunchtime interview.

Hawke and Ward’s journey to Durban began with their involvement in YOUNGO—a constituency charged with representing youth at the UNFCCC negotiations—but both have a lifelong passion for the environment.

“My best friend until the age of three was an orangutan,” says Hawke, who lived in Borneo—an Indonesian island expected to be completely deforested within 25 years—as a child. “My children won’t be able to see orangutans in their natural habitat.”

Indonesia is a leading producer of CO2 and methane, Hawke explains, because of the continued use of slash-and-burn agriculture.

As the only group from New Zealand’s NGO sector, Hawke feels the team has “a real responsibility to relay what our leaders are doing here” to young people at home. She promotes the delegation’s work through social media and helps organize public actions, like the demonstration for marine stewardship and climate justice—hence, the sailor costume—which took place earlier in the day.

Ward’s activities include encouraging young people to take an active role in climate negotiations by educating themselves through projects like Negotiation Tracker—a website that highlights what global leaders are accomplishing at COP17.

Or what they are not accomplishing, in this case. Leading emissions producers like the U.S. and Canada will likely opt out of a legally binding commitment to upholding 1997’s Kyoto Protocol—a big disappointment for the New Zealand youth delegation, who want a second commitment to Kyoto by 2013.

Another key issue for Hawke and Ward is the money these two nations continue to earmark for oil company subsidies—money they would like to see invested in renewable energy.

“How can we subsidize these companies when people are dying?” Hawke asks.

North Americans aren’t the only ones Hawke wants to see work harder for climate justice. She is also calling for more action from her own country.

“Based on our geographic position, New Zealand should be helping,” says Hawke. “And it’s just not.”

The 23-year-old’s hometown of Auckland—rated one of the world’s “most livable cities”—is just 2,100 miles from Tokelau, a New Zealand territory experiencing severe, climate-induced water shortages. Tokelau inhabitants are rationed just 20 liters of water per day for drinking, washing and bathing, Hawke explains. Contrast that with the 132 liters of water that goes down the drain during a ten-minute shower.

Rising sea levels—also a result of climate fluctuation—are causing thousands of “climate refugees” to immigrate to major cities like Auckland, a port city of 1.3 million, which has the largest concentration of Polynesians in the world. Traditional languages and culture are often lost in this shuffle.

“This issue is not their fault,” continues Hawke, referring to countries like Samoa. The former New Zealand territory has fewer than 200,000 people—who couldn’t produce enough emissions to change the climate if they tried—and just one COP17 delegate.

“Those most affected by climate produce the least emissions,” says Hawke. “I’d like to see countries that are responsible for this step up. We need to step us as an international community.”

While working with Hawke to magnify the voices of climate-vulnerable groups, Ward, an aspiring environmental lawyer, is also speaking out for “generation jobless” at COP17.

“When I talk to my peers in higher ed, [they say] they want to do something, but there’s no outlet,” says Ward. “They’re feeling disheartened.”

New Zealand universities are churning out college grads who want to make a difference into a market where the concept of  “meaningful work” is all but non-existent—a problem that intentional green jobs-focused policies could help alleviate. But recent college grads don’t make policy; and so, like their American counterparts, many of New Zealand’s best and brightest are flocking back to graduate school.

Hawke and Ward it is critical that all New Zealand’s young people are represented at COP17, since they’re the ones who will have to live with COP17 outcomes.

“It’s not their future that they’re deciding,” says Ward. “It’s our future. It’s our children’s future. This is what I don’t think the negotiators get: their ways of life are not going to continue.”

[Originally published by We Have Faith Media, December 6, 2011. Photo by Ruth Terry. Logo courtesy of TckTckTck.]

How to honor the Curator’s Code on Pinterest

For weeks, everybody’s been talking about the Curator’s Code. Introduced by Maria Popova, editor of brainpickings.org, the Code is essentially a nifty way to cite sources. And unlike, say, APA, it actually works with the internet, on the internet.

If you’ve been struggling with attributing photos, quotes, etc., these two unicode characters  ᔥ and ↬ should do the trick. The first is used in lieu of “via”, for direct sources. The second signifies “hat tip”—a term everyone from individual bloggers to New York Times writers all knew about way before I did. (Oddly, until reading the wikipedia article on hat-tipping just now, I never connected this term to a physical gesture made with a hat. I digress…)

So how do get those nifty little graphics to appear on your blog? And what the heck is “unicode”? Being wildly impulsive an early adopter, I didn’t think about either of those things when I signed the Curator’s Code pledge on March 9 about two seconds after skimming the Brain Pickings article introducing it.

Today I decided to figure this out. In theory, you can just use the bookmarklet (like unicode, a term I use, but don’t fully understand) from the Curator’s Code site by dragging it into your tool bar. This worked nicely for me in WordPress. Next download the nifty badges, which are so graphically delicious I want to tattoo them on my bicep. I just added mine to my footer using the WordPress image widget.

But that wasn’t enough. I signed a pledge, which means I have a duty to fulfill. Then it hit me. Where was the law and order of the Curator’s Code needed most? The Wild West of the World Wide Web—Pinterest.

Now you’re probably thinking, but Pinterest provides a link back to the site you pinned from… True. But if you’re pinning from, say, Apartment Therapy or Flickr, as I often do, Pinterest will put a generic link above your pin. And unless you click on the link, you’ll never know who is responsible for the lovely image in that pin. A shame since many of the creative types on these sites have blogs and websites that I want to help drive traffic to. (Tip: If you’re unsure who or what site will be credited with Pinterest’s auto-hyperlink, pin, then edit after to ensure the attribution you want.)

At least that’s my reasoning. Sadly, I couldn’t make the Curator’s Code bookmarklet work on Pinterest.

So… I decided to figure out what the devil unicode actually is and how to pin the heck out of those little characters. I knew Macbooks have neat keyboard shortcuts that let you do diacriticals, but I couldn’t find the command for either of these characters. So I looked at the HTML code (yet another term I bandy about like I know what it is) that appears in the bookmarklet and figured the unicode was probably in the string somewhere. And it was! A few Google searches later, I not only knew way more than I cared to learn about unicode, but also how to enable it on my Macbook so hundreds of symbols are a mere double-click away. You can find the Mac Support tutorial I used here.

By the way, if you don’t feel like falling down the rabbit hole of unicode, HTML and Mac character enabling, you can still curate and attribute using good old fashioned text: via, HT, h/t, or hat tip.

Follow my online and real-life journey of freelance discovery by subscribing to my blog.

ᔥ image, curatorscode.org 

Back to Africa: A Trip Down Memory Lane

Make yours @ BigHugeLabs.com
I recently started a physical scrapbook of my journey through Africa and I thought I’d do a virtual scrapbook of sorts here. Over the next few weeks look out for “Back to Africa” stories—remixes of some of my favorite posts and images from blogging on assignment in Africa. For a different perspective, check out the Africa journal posts on Karmen Meyer’s blog to read about her experiences doing photojournalism off the beaten path.